About Wise Market
At Wise Market Custom Painting, creativity meets craftsmanship. We specialize in custom, hand-painted artworks that add a personal touch to any occasion. From vibrant banners to personalized canvases, we’re dedicated to making every piece as unique as the person or event it celebrates.
The Story
Hey there, I'm Christina Wise, the brain and brush behind Wise Market Custom Painting!
In retirement I traded in my CFO's calculator for a set of paintbrushes, dusting off artistic talents that had been snoozing for decades. Next, I saddled up for my lifelong dream of horseback riding lessons, which spurred the idea of buying a horse for regular jaunts without denting my nest egg. Pondering if my paintings could fund a four-legged friend and after years of gifting custom-painted creations to family and friends, I decided to share my talent with the world (my art has gone as far as Australia). I turned to social media to showcase my art and feel the pulse of potential patrons. The response was overwhelming, with requests to create unique cheer boards for our local cheerleaders' cheer boxes. Then came the request for personalized/custom sports balls, bibles, signage, and even camping trunks.
Riding on this wave, I launched Wise Market Custom Painting, a business aimed at funding the rescue and care of a horse, and maybe even a herd if things go well. My dream of owning and caring for a horse sparked the journey, and each custom order helps move me one step closer to making that dream a reality. While I'm not quite ready to gallop off and rescue a horse, I'm content to focus on growing my brand, fan base, and creative muses for now.
Located in the heart of Trophy Club, Texas, Wise Market is a one-woman show where every piece is crafted with the recipient in mind.
My life is a whirlwind of activity beyond art and horseback riding: My husband Jim, my partner in crime and staunch supporter of my every whim has been by my side and on this ride for 30 years; three incredible daughters; a son-in-law; two adorable grandchildren; a couple of grand cats; a grand dog; and our own fur boss, Indi, who supervises my painting daily (when I say “Who we are” I’m referring to my very supportive family). Jim and I enjoy traveling whether it be in an RV in the US or via plane around the globe but our favorite place to go is Nashville to visit the grandbabies.
Now, my mission? Paint up a storm to pamper a horse and make a splash in your space with bespoke banners, canvases, and more! Let's splash some color into your world!
The Mission
My mission at Wise Market is to bring joy and creativity into people’s lives through personalized, hand-painted artworks. I strive to exceed customer expectations by delivering high-quality, custom pieces that celebrate life’s most special moments.
The Vision
My vision is to grow the business to support a horse (or herd) rescue by being the go-to small business for custom-painted products that make every occasion uniquely memorable. I aim to build lasting relationships with my customers by providing exceptional service, innovative designs, and a personal touch in every creation.
The Values
Creativity: I believe in the power of art to express individuality and make any event special.
Quality: My commitment to excellence ensures that every piece created meets the highest standards.
Approachability: I maintain a friendly, open, collaborative, and easy-going relationship with customers, making the creative process enjoyable and stress-free.
Authenticity: I value genuine interactions and always put customers first, ensuring your visions come to life.
Community: Supporting local businesses and fostering connections within the community is at the heart of what I do.
The One-Woman Team
Christina Wise is the heart and soul of Wise Market. With a background in finance and operations and a passion for art, I bring a unique blend of creativity and structure to my work. As a one-woman operation, I handle every aspect of the business — from designing and painting to customer service and order fulfillment. My meticulous attention to detail and commitment to quality ensure that each piece is not only beautiful, but also meaningful.
But where would I be without my faithful helpers? My daughter’s cats, Bucky (pictured here) and Steve, run tight quality control — but don’t worry… no cat hair is included in your custom creation!
When I'm not painting, I enjoy exploring my city or new cities through food experiences, spending time with family by the pool, traveling, and indulging in my love for horseback riding. My artistic journey has been life-long and varied but is driven by the simple goal: to bring happiness to others while pursuing my passion.
Trail ride buddy.
“Work”
Grand-kitty Bucky supervising banner work.
